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Luxury brands join Decentraland‘s Metaverse Fashion Week -Breaking

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Decentraland hosted Metaverse Fashion Week (or MVFW) this weekend. This four-day event featured wearables and discussion panels, as well as shopping experiences. A lineup of both legacy luxury labels and digital brands participated including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab.

Auroboros, DressX, and republiqe, all digital-native fashion brands, had immersive spaces set up in specific districts. Just like New York Fashion Week where events may take place across different city boroughs, so did Decentraland‘s MVFW, which materialized across different districts.

Principal venue for runway performances. Source: UNXD

Dolce & Gabbana puts on a literal catwalk

Etro launches the new collection at Fashion Week

Decentraland gets Italian footwear brands

Hogan’s virtual pop up store. Source: Exclusible.
COBRAS shoes Source: Giuseppe Zanotti.

Republique sells luxury accessories

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