Partners With Messi, Launches Testnet Tomorrow -Breaking
Lionel Messi is a soccer superstar who has agreed to $20 million with Socios, a sports engagement app that promotes its native fan token Chiliz. The Argentine talisman is not paid in cryptocurrencies.
As a result of the announcement, CHZ’s value jumped by 17%. In just a few hours, the token had reached $0.3164, but after a minor correction, it climbed another 5% to $0.3268 according to CoinMarketCap. This was the highest CHZ price since January.
It did happen. pic.twitter.com/nwiu2SOtBF
— Socios.com (@socios) March 30, 2022
Messi becomes a Brand Ambassador
The four-time UEFA Champions League and seven time Ballon d’Or winner Lionel Messi signed an agreement with Socios spanning an initial 3 years to become its global brand ambassador.
Messi is now committed to Socios.com’s promotion to its 400 million fans. This Barcelona icon, now playing for Paris Saint-Germaine will appear in numerous educational and promotional campaign, beginning with the debut in Socios.com.
“Fans deserve to be recognized for their support. These fans deserve the chance to be a part of teams that they care about. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world,” said Lionel Messi.
Messi is the latest celebrity sportsman to join the crypto world. Socios has been working with Messi’s current team Paris Saint-Germain since 2018. Socios partners with over 130 organizations and sports teams.
It also indicates the growing pace of merging between sports and digital currencies. LeBron, a NBA star, had teamed with Crypto.com months ago. Tom Brady is a partner with the FTX Exchange since last Summer.
The United States National Football League granted its 32 affiliated teams permission to use blockchain and cryptocurrency sponsorships last week. This shift is happening as cryptocurrency and NFTs related to sports become increasingly popular with players and fans.
Chiliz Chain 2.0 Launches Tomorrow
Chiliz has plans for more bullish announcements, including the Lionel Messi partnership. The CEO of Chiliz Alexandre Dreyfus stated that Chiliz will be launching its Chiliz Chain 2.0 testnet, which will include a brand new framework to support the Web 3.0 and sports industries.
Countdown to the launch of the @chiliz Chain 2.0 testnet. Launching new framework for the Web3 x Sports & Entertainment. $CHZ 6 more days. https://t.co/6IRsETuE3p
— Alexandre Dreyfus (@alex_dreyfus) March 25, 2022
It is possible that the successful release will act as an underlying catalyst for further CHZ price increases.
CHZ has broken the resistance of $0.2540. There is still a possibility that the token could rally to $0.4250 if it maintains its momentum.
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