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Disney networks among outlets that will air PSA featuring trans teen


Nicholas Maldonado is a Disney employee and holds a sign as he protests outside Walt Disney World, Orlando, Florida on March 22, 2022. Employees are staging a company-wide walkout today to protest Walt Disney Co.’s response to controversial legislation passed in Florida known as the “Don’t Say Gay” bill.

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Tensions are high between The Walt Disney CompanyFlorida lawmakers and the entertainment giant will broadcast a public service announcement by GLAAD that features a transgender teenage girl. The message calls for national support of LGBTQ youth.

This PSA features Amber Briggle, a Texas mother and Max Briggle, her son.

Briggle stated in an announcement, “If you’ve never met Transgender Children before I want you know that those children are not any different to yours.” Their hopes and dreams are the same as mine and should be treated equally.

This video is launched as many states are proposing and passing legislation that they believe will be harmful to LGBTQ youth. The video features legislation like Florida’s HB 1557 bill. This has been dubbed “Don’t Say Gay” and a Texas directive which called for the investigation of transgender parents for child abuse.

Disney-owned outlets will broadcast the PSA. Comcast, WarnerMediaAnd Paramount.

Disney’s involvement comes as company executives work to advocate for LGBTQ rights more vigorously. Particularly, CEO Bob Chapek was criticized for his silence after the Florida Senate passed the “Don’t Say Gay” legislation.

Company has pledged to repeal new law that forbids sexual orientation or gender identity instruction in public schools from kindergarten through the third grade.

Gov. Ron DeSantis is a Republican who has been harshly critical of Disney ever since the executives criticized the legislation, calling them “woke” as well as threatening to repeal 1967 Reedy Creek Improvement Act which permits Disney to operate its own government in the Orange and Osceola Counties.

Disclosure: Comcast, the parent company for NBCUniversal & CNBC is Comcast.