GM trolls Tesla, changes approach with new ‘supertruck’
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GMC Hummer EV Edition 1.
Michael Wayland/CNBC
PHOENIX – The new electric GMC Hummer pickup is different for General MotorsIt is not a gasoline-guzzler like the predecessors. According to people who have worked on the project, it marks a significant shift in form and function for Detroit’s historically conservative automaker.
Flagship for the most profitable vehicle GM’s new Ultium EV technologiesThe new Detroit automaker benchmark in terms development time is and Other notable features are also found inside the vehicle, which insiders believe are signs that GM is changing to be more competitive. TeslaNewer Start-ups for EVs.
Such features include a subtle dig at Tesla’s long-delayed Cybertruck, a prominently placed button that currently does nothing — and a “Watts to Freedom,” or WTF, mode that launches the massive vehicle 0-60 mph in about three seconds. This is comparable to the Chevy Corvette, but slightly slower than Tesla’s performance models which can reach this speed in less than three seconds.
Aaron Pfau (Hummer’s lead engineer for development), stated during a media conference that “Hopefully there’s something surprising with this car because it’s entirely intentional.” This is not to limit the capabilities of EVs, but also what GM can accomplish.
Pfau and others from the Hummer EV Team managed the company’s notoriously tight lawyers, broader bureaucracy and wider administrative to allow quick decisions for unique features and allow GM to do things that it has never done before. They were able to do so in a record 26 months.This is about half of the time it takes to complete a vehicle program.
The mission’s objective was to create a fast “fun” vehicle, that would attract attention to the company. 30 models globally by 2025.
Pfau explained that “the whole purpose of the vehicle was to get people excited about EVs and think about EVs.” All the bells, whistles, and everything we need are being stuffed into one vehicle. This vehicle is a little bit like a halo, you know? The volume is not very high.”
What the Heck?
It was given to the Hummer team a lot of freedom in creating the vehicle. The goal was to build an off-road, open-air performance truck. The Hummer brand was modernized to make an ambitious EV that showcases the best of the company’s offerings.
“We did empower chief engineers and the design teams, so we said, “Hey, let’s get going,”” Duncan Aldred said during an interview. I believe people had lots of fun using it and that that is encapsulating the vehicle.
Senior members of the Hummer Team, supported by GM executives, sought approval for “WTF” after a fight with the lawyers at GM.
Pfau stated that it was an engaging experience and wanted to challenge the norms. Pfau stated, “We don’t want you continue to believe we’re an old, stuffy, legacy business.” This program was truly a start up, internally to GM. That cleared the way for us.”
Others such as exterior designer Brian Malczewski and vehicle dynamics performance engineer Drew Mitchell shared similar feelings about the program. Aldred credited Barra as well as GM President Mark Reuss, for allowing the team to function within limits.
Aldred explained, “But that doesn’t necessarily mean we want to make irresponsible decisions.” But clearly, we are in an environment that allows us to provide things customers desire and excite them. Tesla has done a fantastic job, and that’s fair.
Tesla features that are controversial have included some of its most popular ones. One of the most controversial features is the possibility for drivers to use their vehicle as a gaming console. has been revokedConcerns about driver-assist system being made available to customers while they are still in development or not adequately monitoring driver awareness.
Aldred claimed that GM is a proven leader in safely deploying such technologies, citing third party praise. its Super Cruise highway driver-assist systemYou can also get it on your Hummer.
Four-wheel steering allows the Hummer to make extremely tight turns. a “crab mode”The vehicle can move diagonally thanks to this feature. Current models are available with 1,000 horsepower and 1,200 foot-pounds motor torque.
Such capability, however, comes with a price, just like the original Hummer cars from GM in 2000 and 1990. It doesn’t consume any gas but it uses a lot of energy. The vehicle weighs in at over 9000 pounds. According to the U.S. Environmental Protection Agency, that weight is almost 4,000 more than the Chevrolet Silverado 1500 pickup truck and nearly twice the average vehicle.
Car and Driver reports the Hummer EV pickup has a rating of 47 MPGe, an electric vehicle range equivalent for miles per gallon. This is about 33% less than its competitors,All sizes, even the small RivianPickup and Delivery of R1T Ford Motor’s forthcoming F-150 Lightning. GM declined to confirm MPGe.
The Hummer Edition 1 currently in production at Detroit’s plant has an electric range 329 miles. This is more than the Rivian or Ford electric pickups. Both Tesla and automakers have indicated that longer-range pickups are coming soon.
Easter eggs
Hidden or unexpected features include “Easter eggs” which are also called lunar-inspired design elements and customizable graphics that can be used as digital auxiliary buttons. Optional images can include skulls and dynamite, along with a Hummer EV that runs over a Tesla Cybertruck.
Malczewski reported that they had “so much fun doing this thing” and it was something Malczewski would not have done on a regular car.
Hummer EV has customizable graphics that can be used as digital auxiliary buttons. These images can be anything from skulls or dynamite, to one that shows the vehicle passing over a Tesla Cybertruck.
Michael Wayland/CNBC
A button is also located on the center knob. It currently does not do anything. The button says: “Your Mode.” Your Mission. EpicIdeas@GMC.com.” GM invites owners to send in their ideas and features for the button. The feature will be then added remotely via an OTA (over-the-air) update.
A small button with a “H” in it, and three marks in the shape of triangles around it, can be used for performance or additional off-road mode options. Or other featuresPfau spoke of the automobiles.
We are asking for everyone’s input right now. He said. He stated, “We looked at many different features that could be controlled.”
These hidden features and remote updates, which are relatively new to traditional automakers like GM, have long been a standard for Tesla. Barra stated that GM would surpass Tesla. U.S. sales of EVs by 2025.
The button at the knob’s center says “Your Mode.” Your Mission. EpicIdeas@GMC.com.” GM welcomes suggestions from owners for a button feature that can be added via remote updates.
Michael Wayland/CNBC
It is looking very profitable
GM has been receiving a number of compliments since October 2020 when the Hummer EV pickup debuted. more than 65,000 reservationsFor the truck and the upcoming SUV version.
According to Aldred, eighty percent have reserved the highest-priced models.
His words were interpreted as “We had an objective, we had a case for success, and we beat that”, but he declined to comment on the financial viability of traditional internal combustion models. These vehicles were extremely profitable, even when there was a 40% or 50% mixture of top-of-the-line components.
GM promises investors its next-generation Hummer vehicles will be financially profitable. Hummer’s limited edition “Edition 1” launch model starts at $110 295 Other, lower-priced versions — ranging from starting prices of about $80,000 to $100,000 — will follow.
Now production is scheduled to start at the Detroit-Hamtramck former assembly plant. It will be less than two decades since GM announced a $2.2B investment in renovating the facility for a wide range of all-electric vehicles and trucks.
Jeffrey Sauger Photography for General Motors
Aldred stated that the Hummer Electric Vehicle pickup will be available for purchase, but new orders won’t likely be filled until 2024 because of the high number of reservations. It is the SUV GM unveiled last yearIt is not likely that the pickup will take place before 2023.
“We are currently concentrating on building the most amount of money and finding ways to deliver. We want these reservations fulfilled as soon as possible. Aldred added. Aldred said, “We are doing all of the studies and we feel confident that we can move a lot faster than we initially thought. However, it is still likely that a reservation will mean delivering in 24.”
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