MUMBAI, Reuters – India’s Tata Group launched Thursday its long-awaited ecommerce app “super app”, offering apparel and air tickets. This is a fresh push to get a piece of a rapidly growing market dominated Amazon.com (NASDAQ) and Walmart’s Flipkart (NYSE).

Tata Neu has been around for two years. This platform is one for all the brand’s, including Westside fashions, Air Asia tickets and Croma electronic.

N Chandrasekaran (Tata chairman) stated that the aim of Tata is to make Indian consumers’ lives simpler and more enjoyable. He added that Tata has recently acquired Air India as well as Vistara as a joint venture airline. Titan watches will also be soon available via the app.

Although the 154-year-old company is one of the most prominent players in steelmaking, IT outsourcing, and utilities, its best-known brand, Jaguar Land Rover, is internationally renowned as the British luxury vehicle manufacturer. The company also produces cars in the home, under its own brand.

Tata has a large offline retail business, which includes a joint venture. Starbucks Corp (NASDAQ:). You can find it on Indian high street, and there are many stores. Inditex Zara fashion brand (MC:

The Tata CliQ online marketplace was launched in 2016. However, the company has been little more than a small player in an ecommerce market that is widely expected to reach $200 billion by 2026. According to sources, TataNeu is determined change this situation.

Tata Neu offers a loyalty program that customers can redeem and earn rewards for making purchases through the mobile app.