The “Live Streaming Market By Component (Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), Vertical (Media & Entertainment, Education, Sports & Gaming, Government, Fitness), and Region – Global Forecast To 2028” report has been added to ResearchAndMarkets.com’s offering.

Global Live Streaming Market will grow at a rate of 22.4% over the next five years. Incorporating advanced technology in the digital media sector is another trend in live streaming. The market is still experiencing some challenges due to fake traffic and connectivity issues. The large share of this segment is primarily driven by the surging demand for video production, advertising, customer support, content creation services, subscription services, rising demand for ensuring seamless delivery of content, and need for professional post-production support to help deliver content based on client specifications & provide a personalized experience to viewers.Based on offering model, the business-to-consumer (B2C) segment accounted for the largest share of the global market in 2021. This segment has a large market share due to the growing need for live streaming on the Internet. This segment’s large market share is due to rising online customer data consumption, surfing behaviour, increasing use of influencers for brand and marketing purposes, as well as growing adoption of cloud-based services to expand the reach of live content. However, the game streaming segment is slated to grow at the highest CAGR during the forecast period.Based on vertical, the media & entertainment sector commanded the largest market share in 2021. The large share of this segment is primarily driven by the growing popularity of online live video streaming in the media & entertainment industries and rising technological advancements such as the implementation of blockchain technology in streaming.The Asia-Pacific region accounted for the largest share and highest CAGR of the overall live streaming market in 2021. This segment has a large market share due to its growing consumer base, high penetration of the internet, and increased adoption of live streaming platforms.

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