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CNN+ struggles to lure viewers, drawing under 10,000 daily users

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People walk past the Cable News Network headquarters (CNN), March 15, 2022 in Atlanta.

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People familiar with this matter say that less than 10,000 users are currently using CNN+ every day, two weeks after it was launched.

CNBC interviewed the individuals on condition of anonymity to discuss confidential data.

CNN+ was launched March 29, This subscription-based news streaming service costs $5.99 per month and $59.99 annually. The Roku version of CNN+ launched Monday. Android TV is not yet available. The paltry number is a sign of doubt regarding the future of this application, which was created by the merger of Discovery and WarnerMedia. Warner Bros. Discovery.

The streaming service’s average daily users can be compared to CNN’s cable network. While it saw a dramatic decline in viewers last year, its subscriber count still rose. an average of 773,000 total viewers a day.

CNN spokesperson stated that they are still happy with the launch of the site and how it has progressed in just two weeks.

CNN wanted to create a big splash by launching CNN+. It did this by luring top-name talent from other news channels, including Kasie Hunt (NBC News) and Chris Wallace (Fox News). However, there is wide skepticism about the viability of a separate news streaming platform as entertainment-first alternatives dominate. Disney+ has more than 10,000,000 subscribers, in its first day of existence.

CNN doesn’t have an exact count of subscribers to CNN+. Disney’s ESPN+ offers live broadcasts and sports news. recently reported21.3 Million subscribers. Peacock of NBCUniversal, which broadcasts news programs, had 24.5 million active accounts per month in the U.S. Peacock’s premium tiers start at $4.99/month and ESPN+ costs $6.99/month.

Warner Bros. David Zaslav, Discovery’s CEO, has not commented on CNN+’s future. CNBC interviewed him in February and he said that he needed to assess how the application performs before making decisions about his next steps.

Zaslav indicated that she had not yet received a business review about what CNN+ would look like and how it will be delivered.

If not probable, it is possible that CNN+ will be offered in a larger bundle of Discovery+ and HBO Max programming. according to people familiar with the matter. These services are used by millions of people.

Jason Kilar, ex-CEO of WarnerMedia decided to press ahead with CNN+’s launch just two weeks prior to merging with Discovery. Kilar quit the company last Thursday. CNBC’s subscriber numbers exceeded his expectations. He declined to define what this meant.

“It surpasses my expectations regarding where subscribers are located, engagement and receptiveness we get in terms people’s responses to CNN+ journalists,” Kilar told CNBC’s Julia Boorstin. I couldn’t be prouder of this team.”

Axios reported earlier TuesdayWarner Bros.’ new leadership. Discovery will cut hundreds of million of dollars in investment to the service because of concerns about its future. Warner Bros will welcome Chris Licht, the new chief of CNN. Two sources said that Discovery may 1st and that it will decide how to proceed.

Disclosure: CNBC is owned by NBCUniversal.

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