LululemonFollowing a successful pilot program, which was prompted in part by increasing consumer prices and the commitment to sustainability purchasing, the brand will launch a trade-in option and resale option later this month for gently used jackets, leggings, and tops.

After the retailer had tested its re-commerce platform, Lululemon launched the “Like New” program. in Texas and California, which started last May.

Under Like New — powered by resale technology provider Trove — customers will be able to trade in their previously worn Lululemon items in exchange for a gift card at any of the retailer’s U.S. stores. You can also purchase from the used section of the retailer’s website. Every day, more items will be added.

Maureen Erickson senior vice president Global Guest Innovations at Lululemon, stated that the move into resale would help Lululemon’s top brand in the sector of athletic apparel attract buyers who are seeking deals.

Erickson told Erickson in a phone interview that “the guest who buys from Like New really… skews younger, and is a values-based shopper.”

The nationwide debut is being unveiled as consumers are seeing higher prices on everything from gas to milk to bread — and to some of their favorite subscription plans, including Amazon Prime. Lululemon stated last month that it planned to increase prices selectively in order to offset the supply chain pressures.

Inflation will continue to linger, which could lead more Americans searching for bargains and feeling more at ease shopping for secondhand clothes.

Analysts’ estimations show that shoppers have been starting to embrace the idea of purchasing used clothes and other goods. According to Jefferies’ tracking, the market for resale was $1 billion in 2015. This market is estimated to reach $15 billion in 2021 and to rise to $47 billion by 2025.

Erickson said that there were a few third-party websites for resale. ThredUp PoshmarkLululemon items are starting to be used by people who already have them.

Lululemon has launched its own resale website in house to help increase sales and retain customers. Erickson explained that secondhand products purchased from the original seller give customers the confidence to be sure of the product’s authenticity and quality.

“We have been able move.” [shoppers]Erickson stated that the ecosystem is now ours. It allows us to stay vertical which is our nature, and where guests are the owners of the relationship.

Lululemon’s Like New website lists one women’s “All Yours”, cropped hoodie for $49 before its official launch. This is a drop from the new $108 price. A pair of used women’s high-rise “Strides Ahead” shorts is $39 down from $68. Resale prices for its men’s ABC slim fit pants range from $128 to $65-$75.

It stated that it would not accept or sell certain items, such as underwear and bras.

Although the merchandise is initially sold only online, Erickson did not rule out the possibility that the section could be sold in-store.

The retailer hopes to avoid the return of merchandise to landfills in the United States by using Like New as an environmental commitment. The retailer is committed to sustainability. goals that it laid out last fallIt will also make 100% of its products from sustainable materials by 2030.

Every brand wants to know how they can make our future more sustainable. Erickson stated that this is not going away. Erickson stated, “And it’s a global priority.”

These younger customers are becoming more conscious of sustainable shopping and frequent thrift shops to find new ways to save money. Target, a big-box retailer, was last week a good example of this trend. confirmed a partnership with ThredUpIt will list used items to resale in its sustainability efforts.

Generation Z customers already see Lululemon as being a good example of what it is doing. The brand just moved up one spot on a list of teens’ top 10 favorite apparel brandsPiper Sandler’s biannual survey “Taking Stock with Teens” surveyed these teens.

This survey took place between February 16 and March 22. Sixty-one percent of teenagers, male and female, said that they had purchased secondhand clothes this spring. Five sixths reported selling their clothing to second-hand stores.

Trove founder Andy Ruben and CEO of Trove calls this year a “watershed” moment in re-commerce.

Ruben explained that getting more quality and less money was always fashionable in an interview. Ruben said in an interview that “Getting more quality for less money has always been in style.” [higher] gas prices and supply chain disruption … all of this favors supply that is already in our closets — getting more use out of those items.”

Lululemon will open its re-commerce website on Earth Day (April 22nd).