Automobili Lamborghini is moving to electrify all of its vehicles in 2023-2024. The legendary Aventador super-sport car is nearing its final production run. In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced and a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki, and global brand storytelling agency INVNT Group. The Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.

Lamborghini will auction a Lamborghini super sports car that is linked to an NFT. This exclusive model will be the last of its top models, which will soon become a plug-in hybrid V12-powered luxury Italian brand. The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual “Meet and Greet” with Steve Aoki and Krista Kim, plus other VIP benefits. The ultimate 1:1 NFT Lamborghini collectible can only be owned by one individual.

The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Steve Aoki (Krista Kim and Lamborghini), are all experts in their fields. They will define the NFT and supercar space, as well as bridge the divide between the virtual and the real world. The sale will be hosted in a dedicated online auction by RM Sotheby’s, the world’s foremost collector car auction house.

“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”

Krista Kim will create the visual art for the NFT. It will feature her infamous Mars House & her signature gradient work. Her gradients will also appear in the bespoke customization of the physical Lamborghini Aventador Coupé, made possible through Lamborghini’s Ad Personam program: “This Aventador is a legend, it is the first physical-digital supercar! When higher states of consciousness meet leading-edge technology & design, we see elevated beauty on another level. My Lamborghini NFT vision has me meditating before a stunning Mars sunset while Steve transforms engine sounds into a peaceful vibe. I couldn’t be more excited to bring this vision to life in the physical car & NFT.”

Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customization: “I’m honoured to be partnering with Lamborghini & Krista Kim on this historic project! The drop signifies the ultimate intersection – where the physical world, digital art, and music come together as one. This car’s design elements are purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy – the vibe, the spirit, and the power.”

In partnership with INVNT Group, these iconic brands and their portfolio of disciplines came together to create the NFT. “This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. The collaboration we had with Lamborghini and Steve Aoki and Krista KIM is an example of how our unrelenting innovation can bring artists and brands together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM, HEVĒ our digital content studio, and our INVNT Group marcomms team.” said Scott Cullather, President and CEO INVNT Group.

Lamborghini and INVNT Group have united three forms of art: design, music and cutting-edge technology to create a never-before-seen collaboration with the talents of artists Krista Kim & Steve Aoki.

The Last Aventador Coupé and 1:1 NFT is a celebration of the automaker’s achievements in technology, design and engineering as they take their iconic legacy into the future.

The NFT & exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19th – 6:00PM CET / 12:00pm EST.

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