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Blizzard’s President Mike Ybarra Shuts Door on NFTs and Play-to-Earn Games  -Breaking

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Blizzard’s President Mike Ybarra Shuts Door on NFTs and Play-to-Earn Games

In light of a recent poll held by the company, Blizzard’s president Mike Ybarra made it very clear to the gaming community that the video game developer will not be including blockchain technology in the company’s games.

GameRant performed a YouGov poll asking gamers how they feel about crypto and NFTs in Activision’s (NASDAQ) games.

It was quickly speculated that Activision Blizzard had asked gamers questions about blockchain technology in order to get feedback on its future implementation. One of the questions in the survey included: “what is your studio’s interest in non-fungible tokens (NFTs)?”

After the results were made viral, Ybarra provided a brief response via Twitter (NYSE ):

“No one is doing NFTs.”
Mike Ybarra, who was named a leader by Blizzard Entertainment on August 20, 2021 and served as its president until February 2022. Ybarra manages development and operation of the company.

Activision Blizzard is not yet in the NFT market. The company was acquired by Microsoft (NASDAQ:) at the beginning of the year in a historic $70 billion deal, which Microsoft explained as part of their plans to provide the “building blocks for the metaverse.”

Flipside

  • Adding blockchain gaming to the company’s portfolio could potentially increase the company’s profits and reputation. Numerous lawsuits involving sexual harassment, discrimination and conduct have led to a lot of confusion for the company.

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