Today, Amazon announced Buy with Prime—a new benefit for Prime members that will extend the convenience of Prime shopping to online stores beyond Amazon.com (NASDAQ:). Initially, only merchants using Fulfillment from Amazon (FBA), will be able to buy with Prime. This will continue through 2022. All merchants will be invited to join the program.

Prime members get expanded shopping benefits

Buy with Prime will allow millions of U.S.-based Prime members to shop directly from merchants’ online stores with the trusted experience they expect from Amazon—including fast, free delivery, a seamless checkout experience, and free returns on eligible orders. Prime members will see the Prime logo and delivery promise on eligible products in merchants’ online stores, which signals the item is available for free delivery, as fast as next day, with free returns. Shopping with Buy With Prime is easy and simple. Prime members can use their Amazon account to pay and ship, and will receive delivery and tracking notifications once an order has been placed.

“We always aim to exceed Prime members’ expectations by offering more selection, exclusive deals, quality content, and convenient features,” said Jamil Ghani, vice president of Amazon Prime. “With the introduction of Buy with Prime, we’re expanding where members can enjoy trusted and convenient Prime shopping benefits beyond Amazon, adding even more value to their membership. Members will have the flexibility to shop from merchants directly, all while enjoying the fast, free delivery, seamless checkout, and easy returns they’ve come to know and love from Amazon.”

The New Method for Online Merchants To Grow Their Online Stores

“For over 20 years, we’ve been empowering small and medium-sized businesses with opportunities to grow,” said Peter Larsen, Amazon’s vice president of Buy with Prime. “Allowing merchants to offer Prime shopping benefits on their own direct-to-consumer online stores is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond. With shoppers purchasing directly from merchants’ online stores, Buy with Prime will allow merchants to build customer relationships and brand loyalty while offering conversion-driving benefits like fast, free shipping.”

FBA is an option for merchants who already use FBA. With Amazon Fulfillment Center inventory, you can easily add the Buy with Prime feature to your online store in a matter of minutes. For Prime Members, Merchants need to sign up for Buy with Prime. Merchants will be able to add Buy with Prime products by simply installing the JavaScript widget into their online shop. Buy with Prime will give merchants order details, including customer email addresses. This information can be used to offer customer service and establish direct relationships with the shoppers.

Merchants pay only for the items they purchase using Buy with Prime. The pricing is determined by a service fee and a payment processing fee. Fulfillment and storage fees are also included. There is no long-term or fixed subscription fees. Merchants are free to increase or decrease their choice.

“Buy with Prime will be a game changer for our brand. Prime members will enjoy the trust and familiarity they have with shopping on Amazon while connecting with our business directly on our own site,” said David Ghiyam, president of MaryRuth Organics. “When we began using Fulfillment by Amazon, our business quadrupled in growth thanks to Amazon’s logistics network and our Prime-eligible listings. Using Buy with Prime, we will be able to drive the conversion we’ve experienced with Fulfillment by Amazon while running our business on our own site.”

Purchase with Prime can be used with any online store, even ecommerce service providers like BigCommerce. “Buy with Prime represents a compelling value-add for BigCommerce merchants who wish to increase their sales and optimize the omnichannel experience they provide their customers,” said Troy Cox, senior vice president of product at BigCommerce. “Prime set the bar for a shopping experience customers trust, including convenient and fast shipping. Amazon has collaborated with one of the largest ecommerce platforms to bring Buy with Prime to their merchants. It will improve online shoppers’ experiences and build brand loyalty.

Find out more about Prime Buy: https://buywithprime.amazon.com/

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