Disney ranked #1 for the second time since 2019 in MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its 12th year. The enhanced study applies MBLM’s proven Brand Intimacy model with AI to analyze more brands and data, assessing how consumers bond with the brands they use and love.

Apple (NASDAQ;) and Tesla (NASDAQ.) were second and third respectively in this study. There are now three technology companies in the top 10, compared to two in 2021. Also, three media & entertainment brands, Disney, YouTube, and Netflix (NASDAQ:) are in the top 10. Netflix is now ranked eighth, an increase of 14 places last year. Trader Joe’s represents the only retail brand, and Sega is the only game brand among the top 10. Sony The remaining top 10 brands were Android, Mercedes-Benz and (NYSE:). The study includes the gaming and crypto industries, which are ranked 26th and 30th respectively. Crypto has outperformed traditional financial service brands, it is notable.

“We are thrilled to share the next generation of the Brand Intimacy study,” said Mario Natarelli, managing partner, MBLM. “Leveraging big data and artificial intelligence takes the emotional science behind brand performance to the next level. The new approach gives us more immediate and deeper insights. We are now able to assess more authentic and vivid sentiment from consumers.”

He continued, “Media and entertainment brands continue to thrive, likely boosted by the need of providing escape, comfort, and instant gratification. Disney’s rise to the top displays the resilience of the media and entertainment industry in unprecedented times. The brand has demonstrated its ability to continue to resonate with consumers, and form deep intimate connections and relationships, even in a fragmented media landscape.”

Brand Intimacy 2022 Study provides the best brand rankings based on emotions. This study covered more than 600 brands, and over 1.4 billion words. It was completed in 2021.

This year’s study will be released in three waves, the first being top performing brands launching today, the second, industry insights across 19 categories and the third, unique brand features and perspectives.

Continue reading on DailyCoin