Louis Vuitton, the luxury French fashion house Louis Vuitton created a game called “Non-fungible Token (NFT),” in August 2021 as a way to mark its 200th anniversary.

‘Louis: The Game’ Hits 2 Million Downloads

Louis: The Game is about Vivienne who must overcome obstacles, find 200 candles and collect collectibles in six worlds.

Louis: The Game received over two million downloaded within a little more than a year of its initial launch. You can download the mobile game on iOS and Android.

Updates Driving the Game’s Playerbase

NFT mobile was released initially with 30 NFTs embedded by Beeple (famous NFT artist). Louis Vuitton continues to update the game, keeping its players engaged.

At the end of April, Louis Vuitton released a new dimension to the game, allowing players who had reached the end of the base game to access two new expansion levels —’Radiant City’ and ‘High in the Sky’.

Vivienne can now navigate the new content and earn ten NFTs. In addition to this, players who advance through each of the game’s cities will gain the chance to qualify for new NFTs which will be distributed through a raffle system until August 4th–when Louis Vuitton celebrates its 201st anniversary.

Flipside

• Louis: The Game will be bringing the digital and physical worlds together in the next few months and transforming them into an immersive experience.

What You Need to Care About

Louis: The Game is a project that helps companies tell their stories and foster trust. It also builds stronger communities.

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