By Sheila Dang

(Reuters) – Twitter Inc (NYSE:) will face a skeptical viewers when it showcases its promoting alternatives on Wednesday night at an occasion in New York Metropolis, three advert company executives advised Reuters, because the social media firm’s plans below billionaire Elon Musk stay unclear.

The Tesla (NASDAQ:) chief govt, who’s shopping for Twitter for $44 billion, has tweeted that the platform shouldn’t have adverts so it will possibly have extra management over its content material moderation insurance policies.

Twitter has advised its staff in inside employees conferences and in public filings that its promoting enterprise and different operations would proceed usually till the deal closes, however the firm couldn’t speculate on modifications Musk would possibly make.

“He is just like the ghost of Christmas future hanging over this entire factor,” stated Mark DiMassimo, founding father of advert company DiMassimo Goldstein, referring to Twitter’s presentation to advertisers on Wednesday. “No matter (Twitter) says, all anybody actually desires to know is how this will likely be sooner or later.”

The social media firm earned $5 billion in income in 2021, the bulk from promoting digital promoting on its web site and app.

Most advertisers haven’t pulled again advert {dollars} from Twitter, however are watching carefully to see how Musk may change the platform and its enterprise, the advert executives stated.

“I would love (Twitter) to handle and speak to it, as a result of there’s plenty of curiosity,” stated Alex Stone, senior vp of superior video and company partnerships at Horizon Media.