(Reuters) – Gucci’s high-end purses and different luxurious merchandise can now be purchased utilizing cryptocurrencies, together with bitcoin, in some U.S. shops, the Italian firm mentioned, as digital currencies transfer to broader acceptance.

Beginning later this month, clients pays with crypto at a few of Gucci’s flagship shops, together with Rodeo Drive in Los Angeles and Wooster Avenue in New York, the corporate mentioned.

Gucci, owned by France’s Kering (EPA:) SA, plans to increase the service to its straight operated North America shops within the close to future.

A rising variety of corporations have began to simply accept digital currencies, bringing an asset class shunned by main monetary establishments till a number of years in the past nearer to the mainstream.

Style label Off-White, by which French luxurious group LVMH took a majority stake final yr, has began accepting crypto in its London, Paris and Milan flagship shops, Vogue Enterprise reported in March.

Gucci mentioned on Wednesday it could settle for a number of digital belongings, together with ethereum, dogecoin, shiba inu, litecoin, and some U.S. dollar-pegged stablecoins.