How Much Do Pay-Per-Click Agencies Really Cost
While 45% of small businesses participate in some form of online advertising, pay-per-click is still a relatively new idea for many business owners. Online advertising can be an extremely effective way to reach new customers, but it can also be expensive if you’re not careful or don’t know what you’re doing. That’s why many businesses turn to agencies to help them with their campaigns.
The cost of pay-per-click (PPC) advertising can vary widely depending on the agency you work with. Some agencies charge a low flat fee, while others charge significantly more in order to get started with your campaign. If you’re looking to work with an agency and want to know what you should expect to pay for these types of services, here is a breakdown of important factors to consider.
What Do Pay Per Click Agencies Do?
PPC agencies help businesses of all types, from the crypto industry to the food industry and everything in-between, to get their ads in front of the right people at the right time. They do this by managing their pay-per-click campaigns through building and managing the campaign’s budget, creating targeted ads, and tracking results.
They can also help optimize your campaign over time to ensure that you’re getting the most out of your investment. Without a Pay Per Click Agency, your business would need to manage these tasks in-house, which can be time-consuming and expensive.
How Much Will The Average Pay Per Click Agency Cost?
The average pay-per-click agency will charge you a flat monthly fee in order to get started with their services. This fee can range from $500 to $5,000 a month, depending on the size of your business and the scope of work that needs to be done.
However, to truly see results, you’ll need to spend, on average, about $3,500 per month, as reported by Digital Authority Partners. Of course, there are a few factors that go into determining the final cost, including:
The Amount Of Time Put Into Your Account
The more time an agency spends on your account, the higher the monthly fee will be. So if you have a large campaign, or if you’re working with multiple ad platforms, you can expect to pay more than someone with a smaller campaign.
The Frequency Of Your Campaigns
If you’re running a campaign that’s on a weekly or even monthly basis, your agency should charge you less than if you were running a quarterly or yearly campaign.
Knowledge Of The Agency
Agency rates can also vary based on the level of expertise an agency has. If you’re looking for an agency that has a lot of experience in a particular field, you can expect to pay more than you would for a less experienced agency just starting out. All of these factors play into how much an agency charges for its services.
The Breakdown Of Pricing
While pay-per-click agencies can charge a wide range of fees, there are some general tiers that most agencies fall into. Here is a breakdown of the three most common pricing models:
Flat Fee Pricing
Flat fee pricing is the most common pricing model, with a large range in how much your business could pay per month. With this type of plan, you’re paying for a set amount of services that the agency provides monthly. This may include managing your budget, creating and targeting ads, and tracking results. Unless you’re running a massive campaign, this is the most likely pricing model for a PPC agency.
Per-Lead Basis Pricing
Per-lead basis pricing means that you only pay for the leads the agency generates for you. So, if you’re not getting any leads, then you’re not paying anything. This type of pricing can be tricky because it doesn’t guarantee that the leads will be of good quality or even relevant to your business.
This type of pricing is based on the results the agency generates for you. This is ideal for more extensive campaigns that are too big or have too many variables for a flat fee to be reasonable. With this type of pricing, the agency will take a percentage of the sales that are generated from the ads they create.
Is A Cheap PPC Agency Too Good To Be True?
When it comes to finding a pay-per-click agency, it’s always important to do your research. Not all agencies are created equal, and some may promise more than they can deliver in order to win your business.
Unfortunately, it’s likely not going to yield the results you’re looking for if you hire a cheap PPC agency that advertises rates of $250 or $300 a month.
When rates are this low, it means that they’re not likely to be putting much effort into your account each month. With that rate, they’ll likely only be able to put one to two hours per month of work into your account, hardly enough to see results.
Instead, look for an agency that charges a flat fee that’s competitive for your industry. This will ensure that you’re getting the level of service you deserve and that the agency is committing enough time to your account each month.
Is It Worth It To Hire A PPC Agency?
The short answer: Yes! Hiring a PPC agency is worth it if you don’t have the time or knowledge to manage your campaigns effectively. PPC agencies are experts in their field and can help you create and manage a campaign that will generate results. Not to mention, they free up your time so that you can focus on other aspects of your business. This helps to ensure that you’re getting the most out of your advertising dollars.
When it comes to pay-per-click advertising, hiring an agency can be a great way to maximize your results. By finding an agency that’s a good fit for your business, you can ensure that you’re getting the most out of your investment without wasting time or money. Keep in mind the different pricing models and what to look for when hiring an agency to ensure you choose one that can work with your business to generate the results you need to succeed.