Google’sCloud unit has formed a team of developers to create services for blockchain apps as it tries to capitalise on crypto’s growing popularity.

Amit Zavery from Google Cloud was a vice-president and stated in an email to employees that Amit is working with Google Cloud Platform as the primary choice for all developers.

He wrote that Web3 is not yet fully embraced by the entire world, but it was a promising market with many clients asking for support.

Pioneers of Web3They have developed a collection of peer-to-peer and decentralized systems they believe will create the next generation internet. This philosophy challenges the status quo of the internet, which is controlled by large corporations such as Google. AmazonGoogle, Facebook Parent Meta Platforms.

Google will offer developers back-end service to help them create their Web3 applications as they fight for cloud infrastructure market share. AlibabaAmazon. Microsoft.

In an interview with CNBC, Zavery stated that “We are not trying to get into the cryptocurrency wave directly.” “We provide technology for companies to utilize and benefit from the distributed nature Web3 in their businesses.”

Zavery is a former OracleExecutive, who joined Google’s cloud team in 2019, months following Google. tapped Thomas KurianTo be Oracle’s next president of product design, he will also head its cloud unit.

Google has begun to demonstrate its commitment to Web3 tools by creating an internal team. Google will launch its cloud unit in January revealed plansA Digital Assets Team is needed to assist customers in the wake of emerging non-fungible tokens. NFTs. According to the company, it is looking into how customers can make cryptocurrency payments.

Zavery explained that Google may develop a system to help other companies make it easier to access blockchain data. Zavery said that Google tools are compatible with other computing environments such as Amazon Web Services.

Enthusiasm around bitcoinThis year has been a slowdown in the popularity of cryptocurrencies like. Investors have shifted away from more risky investments. As of late Thursday, bitcoin was down 21% so far in 2022, underperforming the S&P 500, which has dropped about 13%.

However, blockchain apps are still gaining popularity and relevance in the retail and financial industries.

NikeJohn Donahoe CEO, stated to analysts in March on a conference phone that the company is working with Web3 companies and products. Warner Music GroupYou may also be interested.

Steve Cooper, CEO said that Web3 was a bright future for music and will enable artists to reach millions upon millions of fans via music royalty payments.

James Tromans is a former CitigroupZavery will report to the executive, who joined Google in 2019. Zavery explained that this team will include employees who are either peripherally or directly involved with Web3 internal and externally.

Google is trailing Microsoft and Amazon in cloud computing but it’s growing more quickly than its core advertising business. Alphabet CFO Ruth Porat said last weekCloud division has the highest head count growth.

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