The NCAA enacted an interim name, image and likeness policy almost a year ago, which allows athletes — many of whom have big social media followings — to make deals with local car dealerships, and in some instances, with major retail and media brands.

Numerous states have created their own legislation to govern compensation in name and image. This is commonly known as NIL. However, some states have chosen to remain on the sidelines. The NCAA asked Congress to create federal legislation to provide compensation for college athletes.

Gabe Feldman from Tulane University, who is a professor of sports law, stated that “it was either an economics right issue or a civil rights problem and for some, all those that were involved that this student-athletes generated so much money, but could not be compensated for that.”

You can watch the video to learn more about college athletes using NIL agreements to make tens or thousands of dollars. Also, you will see the increasing backlash against these policies and the future for college athletes once they have the opportunity to turn their fame into dollars.