Netflix ads, password crackdown expected as early as this year, source says
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Reed Hastings is the co-founder, chairman and chief executive officer at Netflix. He will be attending the Allen and Co. Sun Valley media conference, Sun Valley, Idaho on July 6, 2021.
Reuters| Reuters
NetflixCNBC has been told by a source that the lower-priced, ads-supported tier could be launched as early as 2012, according to CNBC.
In a note, Netflix executives informed employees that they are working hard to launch the new tier within the next three months in 2022. It would be much quicker than Netflix had originally stated. Reed Hastings, the co-CEO of Netflix, stated that the company is still working out its model and would consider an ad-supported option during the most recent earnings conference. wouldn’t be available on the serviceYou can keep it for up to a year.
Netflix is the exception. struggled with a stagnating subscriber baseA plunging stock that is down 71% over the past year. A tier supported by ads could be a way to attract price conscious consumers and keep them loyal.
Netflix also expects to launch. cracking down on password sharingDuring the same period.
Last month, the company stated that it had an estimated more than 100 million households globally use a shared password to access its content — 30 million of those in the U.S. and Canada. It said that this has contributed to both revenue growth and subscribers headwinds.
The New York Times first reportedThe Tuesday changes will be made in a speedier manner. Netflix declined to comment.
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