DisneyIt could be a story-telling problem.

Although Disney+ subscriber numbers were higher than anticipated, the company still managed to add 7.9m subscribers. Disney shares slid after hoursChristine McCarthy, chief financial officer, admitted Wednesday that the second-half of the year might not have been as strong as the first.

McCarthy stated that Disney+ expects net additions to be higher in the second half than the first, but it is worth noting that the first half was stronger than we expected. “The Delta we originally anticipated might not be quite as large.”

Disney added about 20 million Disney+ subscribers in its first two fiscal quarters — meaning, new Disney+ subscribers in the next two quarters will still be higher than 20 million, but maybe not by a lot. Disney+ subscribers will still be between 230 million to 260 million at the end 2024. The company also stated that profitability would occur by then.

These statistics look pretty impressive on the surface. For the time being, Disney is losing money on streaming — which never used to be a problem. Disney reported an operating loss of $887 million related to its streaming services in the quarter — up from a loss of $290 million a year ago. In the first six month of Disney’s fiscal Year, they lost $1.5 Billion.

McCarthy stated on Disney’s earnings conference that production and direct-to consumer programming costs would rise more than $900m in the third quarter compared to last year. This was due to “higher original content expenses at Disney+, Hulu and Hulu Live, higher sports rights costs and higher programming fees for Hulu Live.”

GAMCO Investors Portfolio Manager Chris Marangi said that it was once common for investors to ignore a company’s streaming losses or increase spending.

Marangi stated, “We are no longer in land grab phrases.” It’s now about rationalization and consolidation.

Netflix‘s revelation that it expects to lose 2 million subscribers this coming quarter led to a freefall in its shares and its peers’ — including Disney, which has been the worst performer in the Dow this year.Disney shares fell to a 52-week high Wednesday.

This might prompt media executives to reconsider their investment story. What is the alternative to massive streaming growth? Rich Greenfield, LightShed analyst, told CNBC that he believes Disney should try to buy Roblox or Netflix.

It could tell a completely new story.

WATCH: Disney should look at selling Hulu in order to get Netflix Robolox.