Apple’s Board of Directors viewed the mixed-reality headset during its presentation last week. according to BloombergApple may soon release its next big product category, according to this statement.

Find out more AppleThe launch of an exciting new category of products could potentially open new markets, and possibly re-create 2007’s world-changing introduction of iPhone. However, if the headset doesn’t get a good reception it can raise concerns about Apple’s product vision.

Apple’s final major product category was its Apple Watch. It was released in 2015 after being previewed back in 2014.

Bloomberg describesExplaining that the device is a mixed reality headset will show images from outside the device and stream them to the interior of the virtual reality headset using high resolution displays, this technique is called “pass through” augmented reality.

Industry observers believe that the final device to augment reality would have transparent lenses, be lighter than regular eyeglasses and use lighter weight but the technology for it is still in development.

It is still unknown how much it will retail for and its capabilities. Some sources have estimated its retail price. around $3,000The augmented reality version of the iPhone apps would cost twice as much as new models and might limit their sales. Bloomberg reports that Apple will offer augmented reality versions for its iPhone apps to the headset.

Apple is not alone in its quest to launch a mixed reality headset. Mark Zuckerberg, Meta’s CEO, showed off a virtual reality headset called “Project Cambria” last week. It will feature pass-through augmented and real reality. Quest is a $200 virtual reality headset currently sold by Meta. Google showed off a prototype of smart glasses last week, which can translate foreign languages in real time.

Apple has not confirmed the development of a headset but has employed thousands in Technology Design Group, which works on virtual and augmented reality technologies. Apple’s ARkit software, which allows iPhone users to overlay digital images on the real world using the iPhone camera has been released publicly.

Apple will hold its annual developer conference, WWDC almost next month. The keynote presentation often features new product announcements. Apple hosts launch events each fall to announce new iPhones.

Apple representatives declined to comment.