By Sheila Dang and Elizabeth Culliford

(Reuters) – Twitter Inc (NYSE:) will start putting warning notices in entrance of some deceptive content material concerning the battle in Ukraine and restrict the unfold of claims debunked by humanitarian teams or different credible sources, the social media firm mentioned on Thursday.

The step-up in opposition to misinformation round Russia’s invasion of Ukraine, which Moscow calls a “particular navy operation,” is a part of a brand new coverage that outlines how Twitter will strategy misinformation throughout crises.

Social media platforms have confronted rising scrutiny over how they decide and deal with misinformation. Twitter has agreed to promote itself to Tesla (NASDAQ:) Chief Government Elon Musk, who has mentioned he believes the positioning ought to be a platform of free speech.

The brand new warning notices will alert customers {that a} tweet has violated Twitter’s guidelines, however nonetheless enable individuals to view and remark. The platform won’t amplify or advocate such tweets and retweeting will even be disabled.

The strategy may very well be “a more practical strategy to intervene to forestall hurt, whereas nonetheless preserving and defending speech on Twitter,” mentioned Yoel Roth, head of security and integrity at Twitter, throughout a name with reporters.

The corporate will prioritize including labels to deceptive tweets from high-profile accounts similar to verified customers or official authorities profiles. It is going to additionally prioritize content material that would trigger hurt to individuals on the bottom.

Twitter mentioned it defines crises as conditions the place there’s a widespread menace to life, bodily security, well being or fundamental subsistence. It mentioned the coverage would initially concentrate on worldwide armed conflicts however can be meant for occasions like mass shootings or pure disasters.

“Whereas the timeline for this work started earlier than the battle in Ukraine broke out, the necessity for this coverage got here into even clearer focus because the battle in Ukraine unfolded,” mentioned Roth.