Stock Groups

Apple: iPhone Purchasing Intent Up in China, Down in U.S.

[ad_1]

© Reuters. Apple (AAPL), iPhone Purchase Intent up in China, down in USA – UBS

By Senad Karaahmetovic

David Vogt from UBS has published the findings of the global demand-focused smartphone survey.

Here are four important points to take away from Apple’s (NASDAQ:) announcements:

1) China iPhone purchasing intent increased by 600bps YoY. It reached its highest level for six years.

2) iPhone purchases intent in the U.S. fell by 400 bps YoY. It was the weakest point in the past two years.

3) iPhone overall retention rate at 87% has increased 100 bps YoY

4) 5G support increased most YoY. This was followed closely by a foldable format factor.

Vogt sees the rise in iPhone purchases intent from China as a sign that the iPhone 13 series is taking share away from local brands.

“Including China, the average iPhone age in the base was roughly 18 months, down from 19 months last year. The average iPhone lifespan in the base, excluding China due to its faster replacement cycles, was approximately 19.5 months. YoY. The average age of the iPhone base in China declined to 12 months from ~17 months last year, likely reflecting recent share gains at the expense of local brands while the iPhone handset age in the US, UK, Germany and Japan was essentially flat, suggesting Apple did not see a material pull forward of demand in these markets, a modest positive for future demand,” the analyst told clients.

It was also revealed that Apple Watch purchases are on the rise.

[ad_2]