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Kim Kardashian Named Beyond Meat’s First Chief Taste Consultant, Shares Fail to Hold on to Gains -Breaking


© Reuters. Kim Kardashian is named Beyond Meat’s first Chief Taste Consultant (BYND). Shares fall to keep their gains

Beyond Meat, a manufacturer of plant-based protein substitutes for meat, has announced it’s launching a campaign in collaboration with Kim Kardashian.

Kardashian will help the California-based company’s unique product portfolio attract more attention through advertising, signature recipes, and fresh creative content.

“I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family. Plus, my kids are obsessed with my Beyond Beef® taco recipe, the Beyond Burger® for BBQs, and Beyond Chicken® Tenders for a quick snack,” said Kim Kardashian.

Kardashian added she is honored to be involved in the new Beyond Meat campaigns as the company’s Chief Taste Consultant “to inspire people to include Beyond Meat in their diets.”

In addition, she will be sharing her opinions on the Beyond Meat selections through the newsletter. This will have exclusive recipes, offers and more.

Even though Kardashian is very cautious when teaming up with brands, her decision to collaborate with Beyond Meat was not surprising as she has been a long-time fan of the company’s products and vision.

Beyond Meat, apart from Kim, collaborates with several beloved celebrities like Snoop dogg, Liza Koshy and Kevin Hart.

“I am really inspired by Beyond Meat’s mission and love that they are not only making plant-based eating delicious and accessible but are doing so in a way that benefits both people and the planet. It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact,” Kardashian added.

After initially rising 10%, the stock price at Beyond Meat jumped 5% on the news. However, it lost all of its gains and now trades over 5% below the red.

By Senad Karaahmetovic