By Jessica DiNapoli, Philip Blenkinsop

DAVOS (Reuters) AB inBev has fallen behind in achieving its target of 20% non-alcoholic, low-alcohol beer by 2025. This was stated in an interview with Ezgi Barrcenas, chief sustainability officer, at the World Economic Forum.

Barcenas stated that “we are just a little more than 6%” We are not on track.

Budweiser was founded to assist the World Health Organization with its goal to cut harmful drinking. Alcohol consumption causes birth defects, car accidents and diseases. The World Health Organization aims to achieve 10% reduction in alcoholic drink consumption by 2025.

Barcenas stated that these goals had been set before AB inBev signed the mega-deal to SABMiller Plc (LON:) Plc. This led to a significant change in the company’s size. She stated that AB inBev is “changing its commercial strategy.”

Barcenas stated that what we want is to provide information and choice for the consumers. At the time of the announcement, there wasn’t a lot of choice. Instead of pushing the volume, we want to be more focused on the choices.

Barcenas reported that AB inBev now offers over 80 different non-alcoholic, low-alcoholic beer and beverage options. Hoegaarden Rose 0.0%, Jupiler 0.0% are two of its brands.

At the World Economic Forum held in Davos, Switzerland’s Swiss alpine resort, climate change is discussed and companies are encouraged to take action.

Barcenas claimed that rising energy prices, which are seen as possibly disrupting corporate climate goals by WEF leaders, will increase payback times for green energy projects.

She stated, “It accelerates the transition and makes the business case more compelling to invest in efficiency.”

AB inBev aims for zero net carbon emissions in its entire value chain by 2040. The biggest hurdle in reducing the scope of its emissions are three, just like many other beverage and consumer products manufacturers. They come from beer bottles being thrown away and distribution.