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GM’s new concept car to revolutionize the brand for EVs

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Buick Wildcat Concept

Buick

DETROIT — General MotorsThe Buick Wildcat concept car was revealed Wednesday. It is a radical change in the company’s strategy to sell only electric vehicles across North America by the middle of the decade.

It reflects the futuristic design and future technological direction of the 119 year-old brand. The logo was significantly updated for this car, the first time it has been done in 30 years.

Buick marketing manager Rob Peterson said elements of the Wildcat will be included in Buick vehicles — both traditional internal combustion engine vehicles and EVs — starting next year.

It is an important concept that Buick has, and it’s launching Buick in a new direction,” he said to CNBC in an interview.

Buick Wildcat Concept

Buick

Peterson stated that a new, gas-powered SUV will debut this fall in the U.S. with new logo and characteristics. The vehicle is scheduled to be available for sale in the next year.

Buick may be GM’s smallest car lineup, but the Buick brand is very important for the Chinese automaker, which has long been a major luxury manufacturer.

GM claims that its goal is to be able to produce a total of 200,000 vehicles by 2035. offer only electric vehicles. The luxury Cadillac brand also has a distinct goal to be all-electricBy 2030

In 2024, a new electric vehicle

Buick announced that its first EV in the U.S. will be available by 2024 at GM’s. Ultium battery platform. Peterson explained that several other EVs will soon follow and the brand will cease selling vehicles equipped with internal combustion engines within North America by 2030.

Buick Wildcat Concept

Buick

Buick will name its future EVs Electra. This is a name that was used for years by the brand until 1990. Buick’s Wildcat brand has been used for almost 70 years. This includes production vehicles from the 1960s and 1970s.

It is relying on the company’s move to electric cars to shake off its bad image as a manufacturer of senior-friendly vehicles and attract younger customers.

Peterson stated that design language and messaging are the best ways to alter personas. He believes the sophistication of the new language will be one of most effective methods to encourage more people to think about it. This is an opportunity we won’t pass up.

Buick Wildcat Concept

Buick

This concept Buick is not only a vehicle with a different logo and design but also smaller and more sleek than other models currently available. Since 2021, the brand exclusively offers SUVs and crossovers.

To gauge consumer interest and show how a brand or vehicle will develop in the future, automakers often use concept cars. They are not intended to be sold.

Peterson indicated that Buick will focus its efforts on new SUVs. He didn’t rule out the possibility of Buick producing a car.

Buick released a concept vehicle instead of an SUV because it wanted to enhance its dynamic look and proportions.

We are all about sculpture. “This is Buick’s new face, and it truly just gives us a canvas,” she stated. It is both a metaphor and a visual representation of the future direction that the brand will take.

‘Fresh aesthetic’

With a larger, more aggressive exterior than other models of the brand, the vehicle features an extensive, low grille and horizontal lines. The front and back are also equipped with new, signature “winged”, lights. To make it easier to enter and exit the vehicle, the roof is angled up around its doors.

A floating console extends from the car’s front to the rear and is located inside the 4-passenger vehicle.

The interior is adorned with a green “legato”, and features white seats, red seatbelts, and a “legato”. It features a LCD display screen of 30.4 inches and a half-clear steering wheel.

Buick Wildcat Concept 

Buick

Buick’s updated logo includes the brand’s trademark three shields. The new logo is simpler and more modern than the old one. Buick’s iconic red, white and black colors were used as the background for the logos.

In a statement, Duncan Aldred (global head Buick), stated that a new logo symbolizes our direction and the adoption of Electra naming series as well as a new aesthetic for our lineup are all cornerstones of this significant transformation.

Buick’s Wildcat concept vehicle gets new logo

Buick

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