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Cool it with ‘Breaking News’ banner


Govt producer Chris Licht of the tv present Our Cartoon President speaks onstage through the CBS/Showtime portion of the 2018 Winter Tv Critics Affiliation Press Tour at The Langham Huntington, Pasadena on January 6, 2018 in Pasadena, California.

Frederick M. Brown | Getty Pictures

New CNN chief Chris Licht has a message for his workers: not all the things must be labeled “Breaking Information.”

In current weeks, Licht, who formally began as CNN’s CEO on Might 2, has held conferences with workers to solicit suggestions about when and the way the community makes use of its “Breaking Information” banner, in line with individuals accustomed to the matter who requested to not be named as a result of the discussions have been non-public.

Licht got here to the conclusion there ought to be parameters round when to make use of the purple chyron and requested TV producer Sam Feist to guide a staff creating particular tips for its use.

“This can be a nice start line to attempt to make ‘Breaking Information’ imply one thing BIG is going on,” Licht wrote within the memo, which CNBC has obtained. “We’re truth-tellers, centered on informing, not alarming our viewers. You have already seen far much less of the ‘Breaking Information’ banner throughout our programming. The tenor of our voice holistically has to mirror that.”

Licht’s resolution — the primary vital programming alteration he is made — is indicative of a broader technique supported by Warner Bros. Discovery Chief Govt David Zaslav and board member John Malone, who each publicly stated CNN ought to emphasize journalism over sensationalism.

“I want to see CNN evolve again to the form of journalism that it began with,” Malone told CNBC in November.

Zaslav stated in April that CNN’s measured tackle information is crucial for “a civilized society” and essential for it to avoid the image of being an “advocacy” network.

Organizational modifications

Licht additionally informed workers he plans to craft a brand new organizational construction at CNN however will “make selections slower than some would really like” given the modifications the corporate has already undergone during the last 4 months.

Former CNN chief Jeff Zucker abruptly departed in February after disclosing a relationship with Chief Advertising and marketing Officer Allison Gollust, who also left the company. WarnerMedia then merged with Discovery in April, prompting the swift elimination of streaming service CNN+ and its leader, Andrew Morse.

CNN digital editorial chief Meredith Artley announced her departure last month. She will likely be changed by Marcus Mabry, who has been senior vice chairman of CNN Digital’s content material technique and international programming, on an interim foundation, Licht wrote within the memo.

“I do know this group has been by large change,” stated Licht. “I’m approaching this course of slowly and thoughtfully as we have a look at all elements of the operation. We’ll realign the place it is sensible to finest serve our individuals and the enterprise.”

Licht additionally introduced a brand new beat, “Weapons in America,” that CNN will roll out within the close to future.

WATCH: CNBC’s full interview with Liberty Media Chairman John Malone