Ice cream giant Ben & Jerry’s is galvanizing its millions of customers in a new lobbying push for tougher gun safety measures after last month’s mass shootings in Uvalde, Texas, and Buffalo, New York.

Christopher Miller, global activism head for the ice-cream company, said in an interview to CNBC that the company had called upon its 8 million Facebook followers and 515,000 Twitter users to lobby Congress for tougher gun laws.

Ben & Jerry’s activism on guns comes as business leaders press Congress for changes to firearm laws following multiple mass shootings, including one that took the lives of 19 children and two teachers at a school in Uvalde, Texas. Billionaire Elon MuskCNBC was informed that he supports tight gun background checks. Open letter in Dallas Morning News published other Texas-based business leaders have calledTo increase gun ownership age from 21 years to 21, we recommend more background checks.

Ben & Jerry’s was founded by Ben Cohen and Jerry Greenfield in the late 1970s, and is headquartered in Vermont with store locations around the world. Cohen and Greenfield were vocal supporters of a range policy issues, including voting rights and gun laws. Their parent company is Unilever. Financier Nelson PeltzRecent board membership was announced by, who is a Republican backer.

If “legislation is brought to the floor”, we encourage our supporters to contact their policymakers for support [gun safety]Miller explained to CNBC that the company plans to support the proposals for gun control being considered in Congress.

Voting is underway in the House of Representatives this weekA gun safety bill lifts the purchasing age for semiautomatic rifles from 18 to 21, limits the size of gun ammunition magazines and provides standards for safe gun storage. Chuck Schumer, D.N.Y. Senate Majority Leader, is yet to vote on gun safety legislation.

Miller stated that Miller plans to end all ties with suppliers who are involved in the firearms business.

“We’ll make sure moving forward we’re not working with enablers of the industry,” Miller said after being asked about one of its outside law firms, Shook, Hardy & Bacon, that has a large tobacco, alcohol and firearms practice. I think that going forward, we will certainly be more mindful of the service providers we partner with.”

Representatives for Shook, Hardy & Bacon did not return requests for comment. After reaching out to the law firm about its work for Ben & Jerry’s, sections of its website showing previous work for the Vermont companyDetails of the larger version tobacco, alcohol and firearms practiceAppearances to have been removed

Ben & Jerry’s publicly criticized lawmakers for inaction after the deadly shootings Uvalde and Buffalo

We must end this type of gun violence in America. However, our leaders seem more interested in the gun lobby’s needs than they are to the families and grieving loved ones of the many victims. The Uvalde shooting incident was a result of the Uvalde shooting. Buffalo was the scene of the shooting. leftTen people were killed and three others were injured.

Ben & Jerry’s called on customers to contact their “congressperson and demand action to stop gun violence,” and encouraged them to ask lawmakers to support a ban on assault-style military weapons and high capacity magazines, according to the statement. Miller indicated that Miller intends for the company to maintain its lobbying efforts online, as Congress debates bills and other solutions.

We have an online action platform which allows citizens to call Capitol Hill. This allows people to email their Governors, state legislators, and Members of Congress. Miller stated that people can tweet to and send messages via social media to elected officials.”

This isn’t the first time that Ben & Jerry’s has gotten political in its fight for stronger gun laws.

Miller stated to CNBC that the company supports the 2018 Vermont gun laws. Republican Governor. Phil Scott signed legislation that would tighten Vermont’s firearm laws. includingBackground checks must be passed by buyers.

Political activism by the company has had its costs.

After Ben & Jerry’s decided to stop selling ice cream in the Israeli-occupied Palestinian territories, Florida Republican Gov. Ron DeSantis, his staff and administration movedStop contracting with Unilever parent company and its affiliates