By Aluisio Alves

SAO PAULO (Reuters) — Kraft Heinz(NASDAQ:) Co aims for doubling the rate of sales growth in Latin America within five years. The region’s top executive told Reuters that the company aimed to make Latin America its second-largest market by 2020.

Bruno Keller spoke out on Friday about investing in improving the production capacity in the region. This is the most important area for growth and we believe it will be our biggest source of revenue in the future,” Bruno Keller explained. Bruno Keller did not provide any projections or investment estimates.

Kraft Heinz in Chicago now regards the region as the fourth-largest outside of the United States. It is behind Canada, Australia and Britain. Brazil hosts four of six Kraft Heinz Latin American factories that employ approximately 4,300 people.

Berkshire Hathaway, NYSE:), and Kraft Heinz are the two companies that control Kraft Heinz. According to Keller, 3G, which is led by Brazilian entrepreneurs Jorge Paulo Lemann Marcel Telles and Carlos Alberto Sicupira has diversified its offerings to cater for different income brackets in an area with 650 million potential customers.

It has also included adding cheaper brands such as Hemmer (local sauce manufacturer) for 1.2 billion Reis ($251 Million in September.

Kraft Heinz also combats inflation by offering packages in various sizes. For example, a Kilo of Ketchup is available for customers looking to cut costs when buying bulk.

In addition to reducing discounts, the company also implemented cost-cutting measures in order to avoid passing higher costs on ingredients or maritime freight.

Keller spoke out without revealing figures, but Kraft Heinz continued to increase its Latin American market share.

($1 = 4.7820 reais)