The bank card arm of Hyundai Motor Group, “Hyundai Card,” has entered a three-way partnership with programming training startup “Like Lion” to launch a non-fungible token (NFT) marketplace and to offer digital wallet services in the second half of 2022.

The joint venture dubbed “Modern Lion,” derives its name from both companies as “Hyundai,” when translated, means modern. It will mint NFTs primarily based on Hyundai Card’s property.

“When important companies and startups are working for a joint venture, they have to be willing to work together on an equal footing,” said Chang Tae-young, VC and CEO of Hyundai Card. Duhee Lee is the CEO of LIKE LION.

Modern Lion is determined to be an important NFT player in the world and take a leadership position on the international market.

According to a 2021 statistic, Hyundai Card is South Korea’s fourth-largest credit card company, with about US$324 million in working earnings. This firm has posted jobs for those with NFTs or blockchain tech experience earlier in the year.

Like Lion, a South Korean startup in tech was established in 2013. It offers a variety of blockchain-based merchandise including the NFT profile picture assortment MetaKongz. The company offers non-professionals programming training so that they can create their own web services.

This isn’t the first time the two companies are working together. The two companies previously worked together to launch an exclusive MetaKongz NFT selection on OpenSea, in April 2022.

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