(Reuters) – Rogers (NYSE:) Communications Inc’s Loretta Rogers who served as a corporate director for over fifty years and was the company’s founding president and CEO died on Saturday at the age of 83.

Ted Rogers’ only son, Chairman Edward Rogers said that the death of his mother has deeply saddened the entire family.

Edward Rogers stated that “She led a rich and full life. We, as all others who knew her will be deeply missing her leadership and guidance.”

“A beautiful spirit left us today. She was a one of a kind spirit who spread love like wildfire”, daughter Martha Rogers said https://twitter.com/MarthaLRogers/status/1535689152091639814?s=20&t=bh2jxJMfpDh_MbNJDhcgMw on Twitter (NYSE:).

Loretta Rogers, a Rogers Communications director from 1964 to 1965, was a member of the Advisory Committee of the Rogers Control Trust.

Rogers Communications requested a tribunal to invalidate Canada Competition Bureau’s decision to reject its C$20 billion purchase of Shaw Communications. (NYSE:) Inc.

Edward Rogers, a member of the Rogers clan, attempted to dismiss Joe Natale from his position as CEO last September. Loretta Rogers stated that she supported Joe Natale’s CEO position and the management team.

Following months-long negotiations in boardrooms over who should run the company’s direction, Tony Staffieri was named president and chief operating officer of Canadian Wireless giant.

($1 = 1.2781 Canadian dollars)