By Giulio Piovaccari

MILAN (Reuters) – 9 months after taking the highest job, Ferrari (NYSE:) CEO Benedetto Vigna will likely be anticipated this week to elucidate how the carmaker will protect its cachet – and high tier costs – in a way forward for electrified vehicles.

The Italian luxurious sports activities carmaker is about to unveil its a lot awaited marketing strategy on Thursday, heading into the brand new period of cleaner, silent and electrical mobility.

That may be a explicit problem for the likes of Ferrari, which constructed its model over many years by perfecting the roaring and tremendous highly effective engines that drive its vehicles.

A tech veteran with 26 years of expertise within the semiconductor trade, Vigna, who began at Ferrari final September, is tasked with marrying innovation with custom.

“We should always count on a transparent deal with expertise transition, qualifying the important thing burning query, specifically how the corporate will evolve on this new atmosphere, not solely when it comes to merchandise portfolio,” stated Marco Santino, a associate for automotive apply at administration consultants Oliver Wyman.

Ferrari has already introduced 4 hybrid fashions and promised its first full-electric automobile in 2025.

It has stated strategic partnerships will likely be key to accessing new applied sciences whereas holding capital expenditure beneath management.

The corporate is anticipated to disclose the related areas for brand spanking new partnerships, which might develop alongside the traces of an present tie-up with Britain’s Yasa, now a part of Mercedes, which is supplying applied sciences for electrical drive for Ferrari’s hybrid fashions.

The CEO stated earlier this yr that Ferrari would depend on companions to develop bio and artificial fuels which might be an extra inexperienced possibility alongside all-electric expertise.

GRAPHIC: FERRARI (https://fingfx.thomsonreuters.com/gfx/mkt/znpneowadvl/HvSpC-ferraripercent20(1).png)

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By saying its first sport-utility automobile (SUV), the Purosangue, for the approaching months, Ferrari can also be transferring right into a profitable market phase the place opponents corresponding to Lamborghini, a part of Volkswagen (ETR:) group, already function.

“A key problem within the mid-term is to keep up best-in-class profitability whereas supporting a novel effort in creating new applied sciences and revolutionary options,” Santino stated.

Apart from core expertise, Vigna has a variety of different areas the place he might depart a mark, analysts say, together with information and connectivity, mental property, Method One motor sports activities efficiency and elevated manufacturing complexity.

Ferrari’s vary has risen to 9 fashions, plus restricted version vehicles, lately, with six-, eight-, 12 cylinder, hybrid and shortly full electrical engines beneath manufacturing.

Buyers look like holding religion. Shares within the firm have been virtually flat up to now 12 months, versus an 18% drop for the European auto index and a 13% drop for the posh index.

Rival Aston Martin misplaced virtually 70% over the identical interval, whereas Tesla (NASDAQ:) shares had been among the many few to outperform Ferrari.

However Vigna has one thing to show.

“So much is using on the upcoming Capital Market Day to vary valuation parameters for a enterprise which appears to have been on autopilot lately and might have a transformational technique,” analysts at Jefferies stated.

($1 = 0.9510 euros)