Having real estate properties can be very advantageous – often meaning tax benefits, a sense of security, and passive income. However, while traditional real estate advertising methods like personalized spiral bound books and park benches can be effective, the real estate market only grows more competitive with time, and finding more creative ways to find investors or buyers for your properties is a good idea.

Here are 3 creative ways to advertise your real estate properties.

Host Virtual Tours

Virtual tours are an ideal way to advertise your real estate properties by giving potential buyers a realistic, immersive experience of the property without them having to physically visit it: you can target potential buyers from all over the world.

Here’s how to host a virtual tour:

• Hire a professional photographer or videographer with the right equipment to get high-quality visuals of your property.
• Plan the route of your tours to focus on unique features and amenities of your properties such as detailed views of beautiful rooms, and peaceful surrounding neighborhoods.
• Choose a virtual tour platform that suits your needs and budget – whether that’s basic 360-degree image tours or more immersive 3D tours.

Collaborate With Social Media Influencers

Speaking of social media, it means access to billions of potential buyers across multiple platforms when properly taken advantage of and one of the easiest ways to do that is by collaborating with influencers.

Here’s how to collaborate with influencers:

1. Look for influencers in the real estate niche who have a significant and relevant following and engagement on social media platforms like Instagram, Facebook, TikTok, and YouTube.
2. Reach out to them and propose a collaboration. Be clear about your expectations and what you want the influencer to do (e.g., create a post, video, or story showcasing your property).
3. To encourage influencers to work with you, offer them incentives like a free stay in the property, commission on the sale, or a flat fee for the collaboration.
4. It’s a collaboration, so to help the influencer create quality content, give them high-quality photos and videos of the property as well as any relevant information they may need to highlight in their content.
5. You want to monitor the campaign’s performance and engagement. If the campaign is successful, you’ll know to keep working with the influencer and if not you’ll know to start looking elsewhere.

Use Drone Footage

Posting drone footage on your social media to advertise your real estate properties has become increasingly popular in recent years for good reason. Drones can capture stunning aerial footage, showing off their features and surroundings in a way that traditional photography cannot.

Here’s how to get the best drone footage:

• For the best results, you want to hire a licensed drone operator who is experienced in capturing real estate footage.
• You also want to keep an eye on the weather forecast and plan your shoot for a day with clear skies and minimal wind as wind means shaky footage.
• Once you have your footage, consider editing it to make it more visually appealing such as adjusting the colors, adding music, or adding text overlays to highlight specific features.

There are plenty of creative ways to effectively advertise your real estate properties. Consider hosting virtual tours, collaborating with influencers, and using drone footage as a start.