The National Football League announced Tuesday that they would remove its ban on cryptocurrency- and blockchain-related marketing and advertising. Every team can be owned independently, but they must follow the rules to become affiliated to the NFL. This will allow them to share in the profits from broadcast/video streaming and licensing agreements.

In its communique to team owners, each club will now have permission to seek blockchain partnerships, however top NFL brass explicitly prohibited stadium signage deals – like crypto.com’s massive $700 million naming rights agreement for the Staples Center last November – as well as direct promotion of specific cryptocurrencies.

This latest announcement changes the league’s previous policy, which was an outright ban of any form of cryptocurrency sponsorship imposed last August. The NFL had previously banned teams from selling or promoting their non-fungible tokens. This was because they were developing their NFT strategy.

That master strategy included releasing a series of seven historic commemorative NFTs for purchase leading up to this year’s Super Bowl in Los Angeles. To test the technology, the NFL provided virtual commemorative tickets to select NFL games. The NFL offered more than 250 000 NFTs to fans as premiums during that trial.

The new rules will only allow teams to advertise NFTs and the companies behind the project, but they can’t use official team brand marks, identifiers, or logos within the ads. Last year, the NFL announced that it had entered into an NFT partnership with Dapper Labs and TicketMaster to help build and execute the league’s NFT vision.

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