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Uber chases ‘superapp’ by adding planes, trains and rental cars

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Uber CEO Dara Khorowshahi addresses a launch event for a new product in San Francisco (California) on September 26 2019.

Philip Pacheco via AFP via Getty Images| AFP via Getty Images

UberThe company is striving to grow its travel app “superapp”

The San Francisco-headquartered firm announced Wednesday that it is adding trains, buses, planes and car rentals to its U.K. app this year. This is part of an experiment that may be extended to other countries if it works.

Uber may not offer these services directly, but users can book them via its app through software integrations made with airlines, rail and inter-city bus operators, as well as car rental companies.

Tech giant Google may get a commission on every booking. It said that it will soon announce new partners.

Uber claimed that integrations would help increase app usage in the U.K. Users also have the option to use apps such as Bolt and Free Now. Uber has the U.K. as one of its largest markets outside of the U.S.

Jamie Heywood (Uber’s UK boss) stated in a statement, that Uber aims to be “a one-stop shop for all of your travel needs.”

According to him, you have already been able ride, bike, boat, or scooter rentals on Uber’s app for many years. So adding coaches and trains is an obvious progression.”

He said, “Later in this year, we plan to include flights and in the future, hotels by integrating top partners into Uber’s app to create seamless door-to–door travel experiences.”

Uber plans to allow people to purchase Eurostar train tickets via the Uber app. Eurostar allows you to connect from London and Paris by using the Channel Tunnel.

This announcement follows a recent Uber win.

April 26, Uber securedLondon granted the app a license for 30 months to keep it operating, ending an extended battle with regulators.

However, the company has fallen behind in its plans for “superapp”.

In 2018, Uber CEO Dara Khosrowshahi said he wanted to add more transport options to the app.

Heywood stated that “It was fair to say Covid made it difficult for us to move as fast as we wanted.” told The Financial Times.

Uber shares fell 1.6% in premarket trading Wednesday morning to $34.40. ET.

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