The mainstream gaming industry was taking notes as the P2E rocketship shot for the moon — and its flight has left the industry bitterly splintered. On the one hand, top executives from leading games companies, such as Ubisoft and Square Enix, set their sights on the new market, seeing new business models, new revenue streams, new monetization opportunities — and telling investors that they’re in on what the cool kids are doing can always score a few bonus points.