Hollywood is the next home for The Golden State Warriors.

Golden State Entertainment was launched Monday by the Northern California NBA. New divisions will be able to produce licensed content, music and host non-basketball live events throughout the Bay Area.

David Kelly (the team’s highest-ranking legal executive) will be the chief business officer.

Kelly stated that Warriors would like to use their brand other than sports and “tell the stories people who shape culture and move cultures”, Kelly explained to CNBC.

GSE will debut documentaries that tell the story of two ex-NBA guards. However, we are still finalizing the details so the identities can’t be revealed.

Kelly spoke of one film as saying, “It is a story which needs to be told.”

GSE will release another single with K-pop singer BamBam. Although he is Thai, the musician is located in South Korea. already partners with the Warriors.

The Warriors know that storytelling is something they are passionate about. Kelly who is the Warriors’ salary cap specialist and has been working with them for over 10 years said, “We’re already deeply ingrained culture.” “How can we tell stories, and create original content that is deeper than it was before?”

He said, “Content is the king.” “Whether you’re talking about content in the form of games, whether you’re talking about content in the form of music, in the form of films – the ability to generate content that speaks to people will always be central.”

CNBC’s Brandon Schneider, Warriors President and Chief Opera Officer, said the franchise thought about creating GSE. Covid pandemicSports were stopped in March 2020

After the success of the documentary “The Last Dance”, which featured Michael Jordan’s final season playing for the Chicago Bulls, the plan was accelerated. The documentary was aired during the initial days of the pandemic. It averaged 6.9 million viewers for the two first episodes of the 10-part series.

Schneider stated, “We learnt a lot.” We were all fascinated by it.

Schneider stated that Warriors would use their experience and have access to similar content to fulfill fans’ requests. This would expand on what the team had done for many years.

But GSE won’t be able to create documentaries featuring the Warriors’ biggest star, Stephen Curry – at least not yet. Kelly says that language in the NBA’s collective agreement prohibits GSE from licensing any additional content about active NBA players.

GSE will approach Curry to offer him content creation opportunities once he retires. Curry, who is now 34, is not expected to be retired soon.

Kelly stated, “We would like to tell stories about Warriors, and we believe we are well-positioned to do that. But we don’t limit ourselves to Warriors stories.”

Kelly stated that GSE would not go direct-to consumers for distribution. Instead, GSE will not be distributed direct to consumers. Kelly stated that the Warriors would license GSE’s content for streaming sites such as YouTube. Netflix.

These rights will increase the Warriors’ revenue annually, which is the highest in the NBA. According to the report, the team earned more than $400million in 2021. Forbes.

They are right behind the New York Knicks who have a valuation of $5.8billion, with a $5.6 billion valuation. Kelly is optimistic that Golden State will be able to surpass New York with its new entertainment division.

Kelly said that Joe Lacob is the majority owner of Warriors and wants to see it become a tech-media organization.

He stated, “We’re more than a sport team.” It’s our responsibility to find out the meaning of that.