Customer relations management software “Salesforce (NYSE:)” is launching a cloud-based service for creating and selling NFTs.

On Tuesday, the announcement made clear that this service was designed to be sold by consumer brands who want NFTs to gain special access to events, or for trading purposes.

According to Adam Caplan, who oversees emerging technology at Salesforce, “the art should look great. But that’s not really the point.” He insists that the new NFTs would have utility more than artistic merit or trading value.

According to NonFungible NFT data resource, NFT trading activity dropped by 90% since September’s peak. However, more than $2 billion in tokens was spent last month.

It is confident that their new marketplace can resist security issues such as insider trading and phishing that plague OpenSea. Caplan assured customers that whatever the situation, any assets or wallets implicated in fraud will not be released.

Salesforce customers, which primarily consist of businesses, can list NFTs online. Salesforce will manage details such as back-end security and smart contract writing.

In the meantime, only a small number of customers will have access to the test phase until October’s official launch.

Caplan pointed out that the goal of the NFT market isn’t to value an NFT but to engage buyers. He went on to address the concern of sustainability, saying that clients would use more environmentally-friendly blockchains and be able to buy carbon offsets.

While reports of Salesforce’s new cloud-based NFT marketplace first appeared in February 2022, its Co-CEO Marc Benioff began frolicking with NFTs extensively in 2021. TIME magazine was acquired by him in 2018, and TIMEPieces, a collection featuring artwork from 40 artists, was launched in 2021.

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