Understanding the complex world of digital rights management (or DRM) requires first understanding the DRM problems of existing systems. Then, understand the opportunities and challenges presented by Blockchain technology. This technology prides itself in transparency, data linkage, and immutability, which are some of its main attributes that allow it to be used for trust systems.

Web 2.0 allows for content creation and distribution via a platform. The intermediary acts like an intermediary. It has created business models to monetize content distribution and the resulting metadata and data. Digital content (movies, images, music, etc.) It is easy to replicate and digital content (movies and images, music etc.) are easily accessible. The platforms also create economic moats.