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Chipotle Mexican Grill tests pollo asado in two markets

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New pollo asado from Chipotle Mexican Grill

Source: Chipotle Mexican Grill

Chipotle Mexican GrillIt announced Tuesday that it will be testing pollo asado in 95 Cincinnati restaurants and Sacramento. This marks the first time it’s introduced new chicken options.

Pollo Asado, which is made of grilled chicken and garlic with fresh lime and guajillo chili peppers, will only be available at the participating markets for a brief time. 

Brian Niccol was the former CEO. Yum Brands’ Taco Bell, the company has accelerated adding new menu items through a process it calls stage-gate testing. It has made limited-time offerings of new products to increase customer traffic and keep its menu from getting too bloated. This year it has limited-time releases of cauliflower rice and beef brisket, and digitally-only quesadillas.

Chris Brandt, chief marketing officer at Chipotle said that Chicken has always been the preferred protein for Chipotle patrons. We decided to offer another choice, and we added Pollo Asado chicken to the menu. 

Chipotle’s shares rose 30% last year. This has raised its market value by $50.6 million.

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