Eileen Tan left oil and gas job to build fashion start-up
[ad_1]
Vintagewknd was founded by Eden Tay and Eileen Tan.
Vintagewkd
Eileen Tan, 28, quit her job in order to create sustainable fashion that has a vintage feel.
After leaving her full-time job in the oil and gas industry in 2019, Tan set out to make Vintagewknd a sustainable alternative to fast fashion — all in the name of minimizing the waste that she witnessed in the fashion industry.
It was her dream to make vintage clothing from old materials and turn them into new designs. This was not an easy task.
Both individuals and companies are attracted to this topic. [push]Trends happen fast, but it is hard to keep up with them.
Eileen Tan
Vintagewknd co-founder
It’s all about your mindset. Both individuals and companies are keen to be involved. [push]Trends are changing fast. So, things to do with the environment get lost in the process — which is something that of course we struggle with as well, like creating sustainable clothing,” Tan recently told CNBC’s Inside E-commerce
Make sustainability fashionable
Tan started curating vintage clothing and selling it on an intermittent basis in 2015 with Eden Tay as her partner. They started to focus on sustainability only after taking over the company full-time in 2019.
Their business is based on upcycling, with all of their clothing made from material taken from textile waste production lines and factories. It is the process of turning unwanted or waste products into useful items, such as clothing or bags.
Vintagewknd was founded by Eden Tay and Eileen Tan.
Vintagewknd
They have now left Carousell and started their own online store. TikTok is their main marketing platform. Here they produce niche styling videos on topics like Winnie the Pooh or Pokemon and other television programs from the 1990s.
Tan was asked about the demand for sustainability clothing and stated that price points and sizing are barriers as smaller production runs tend to make the clothes more expensive.
Consumer habits are changing
The world is full of waste. This is something I’m going to investigate. [diversifying our product range]
Eileen Tan
Vintagewknd co-founder
According to Gwendolyn Lim, Partner at Bain & Company, “90% of our customers would prefer to purchase from a retailer or brand that is sustainable.” 85% of them are willing to pay significantly more for that,” said Gwendolyn Lim, Partner at Bain & Company. The platform should be capable of working in the idea sustainability. That could make a big difference.”
Tan said the customers of Vintagewknd are generally receptive to the idea of keeping the sustainable message — even in fashion.
Tan is hopeful that other businesses will follow the Zalora example and make sustainability their top priority. She stated that larger fashion companies must make an impact in order to have a worldwide effect.
Vintagewknd co-founders Eden Tay & Eileen Tan
Vintagewknd
[ad_2]