Arriana McCLymore

NEW YORK, NY (Reuters] – As supply chain challenges increase costs for consumers, retailers are launching holiday marketing campaign to lure shoppers in-store.

As they hope shoppers will venture out following last year’s COVID lockdowns, big brands like Ralph Lauren (NYSE 🙂 and Etsy (NASDAQ 🙂 are investing more in marketing.

However, rising shipping and labor costs mean that customers are likely to find smaller inventories as well as higher prices for lipstick, stilettos, and clothes, according to companies’ earnings calls.

Tanger Factory Outlets will be launching early marketing campaigns, Christmas tree lighting events, and partnerships with local businesses in order to draw people into its stores. To keep shoppers enticed, the company uses on-site marketing such as digital directories and retailer partnerships.

Etsy will be releasing holiday gift guides this year and hosting localized events online for shoppers, Joshua Silverman, chief executive of Etsy said during Wednesday’s earnings call. It plans to market new customers with digital video ads, coupons and television in the fourth quarter.

Delays in supply chains have forced retailers to increase their inventories and some even forgo major holiday marketing. E.l.f. E.l.f.

Ralph Lauren has been increasing its marketing since the beginning of the year. After strong sales in the third quarter, it anticipates that outerwear like quilted jackets will sell well for this holiday season, according to the company’s investor call.

Estee Lauder Steve Madden (NYSE: ) is stocking shelves with holiday merchandise such as top-selling perfumes and party-ready footwear.

Estee Lauder CFO Tracey Thomas Travis said that the company was “in very good condition for the holidays” following the production of its products early and the ordering of gift sets.

Customers may receive fewer discount on clothes and shoes if stock levels are tight. Steve Madden CEO Edward Rosenfeld stated that the brand’s holiday promotions are less than they were in the pre-pandemic period. John Idol, CEO of Capri Holdings (NYSE) Michael Kors’ parent company stated Wednesday that the bag maker plans to raise its prices.

Idol stated that holiday inventory will be reduced, but that they still expect to be able to fulfill demand.

Next Plc, an American clothing retailer, stated that stocks availability remains “challenging.” This was due to delayed international supply chains.