Ethereum-based Decentralized marketplace for travelWinding Tree announced a partnership with American Airlines (NASDAQ) to offer customized booking options for select travellers. This opens up new opportunities for Blockchain technology.

Through the collaboration, American’s largest corporate travel buyers will have access to Winding Tree’s marketplace to book travel directly and receive “uniquely tailored and cost-efficient travel options,” the companies announced. Neil Geurin, who serves as American Airlines’ managing director of digital and distribution, said Winding Tree gives customers “provides a frictionless approach” to accessing travel accommodation.