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Alitalia launches auction for its loyalty programme -Breaking

by Mike Robinson

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© Reuters. FILE PHOTO: An Alitalia aeroplane comes into land at Rome’s Fiumicino airport September 14, 2004. REUTERS/Tony Gentile/File Picture

MILAN (Reuters) – Alitalia on Wednesday launched the sale of its Millemiglia loyalty programme, in one other step to dispose its belongings earlier than being wound down.

The troubled Italian service, which final month was changed by state-owned ITA Airways, stated teams interested by coming into the info room for the public sale wanted to precise curiosity by Dec. 10.

Binding bids for the Millemiglia programme, which has a base worth of fifty.6 million euros ($57.22 million), are due by Dec. 13, Alitalia stated.

Beneath the take care of the EU Fee over the creation of a brand new service, ITA Airways isn’t allowed to participate within the public sale, however can clinch a partnership with the client of Millemiglia in a second part.

The programme has 6.2 million members and survived the tip of Alitalia’s operations final month as prospects can proceed to earn miles by utilizing the providers of Alitalia’s business companions or by travelling with Air France, KLM and Center East Airways. They will spend factors by the lastminute.com portal.

Millemiglia has been managed since 2013 by a separate firm known as Alitalia Loyalty.

($1 = 0.8843 euros)

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