Cari Gundee uses her Peloton to exercise at home in San Anselmo on April 6, 2020.
Ezra Shaw | Getty Images
Peloton’s suit against the company was filed Wednesday in Manhattan federal court. It comes just weeks after it launched an extensive marketing campaign to promote its clothing line. Slowly, the company is removing apparel labels from its website. NikeLululemon has been replaced by Lululemon. Instead, it is now manufacturing its own leggings.
Lululemon sent Peloton a letter earlier in the month from its lawyers threatening to sue them if they stopped selling their new clothes. Peloton’s high neck bras and cadent peak bras as well as its cadent laser dots bra and leggings violated Lululemon’s patent design.
Peloton claims that Lululemon merchandise can be distinguished from its own. Peloton also stated that Lululemon clothing designs were too obvious to warrant patent protection.
Peloton stated in the suit that “On top of all the obvious differences in design,” Lululemon and Peloton’s logos and brands are distinctive, well-known, and make confusion between products virtually impossible.”
Peloton asks for a court declaration that the company has not violated any patents.
CNBC did not receive a response from a spokesperson for Lululemon.
Peloton shares rose by nearly 6 percent on Friday due to concerns about a coronavirus type. This sent stock that has benefited from staying-at-home trend higher. Lululemon stock rose less than 1%