Peloton sues Lululemon in dispute over new apparel line -Breaking
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© Reuters. FILE PHOTO A Peloton bike can be seen following the ringing the opening bell at Nasdaq Market in New York City. This was September 26th, 2019. REUTERS/Shannon Stapleton/File PhotoJonathan Stempel
NEW YORK (Reuters) – Peloton Interactive (NASDAQ) Inc has been sued by the company that makes exercise bikes. Lululemon Athletica After Peloton threatened to sue Inc, Inc.
The lawsuit was filed in Manhattan federal court on Wednesday night, 2-1/2 months after Peloton launched https://www.onepeloton.com/press/articles/peloton-apparel-launch its apparel brand following the end of its five-year co-branding relationship with Lululemon, a break Peloton called amicable.
Peloton claimed that Lululemon claims five of its bras and leggings for women – Strappy Bra and High Neck Bra, Cadent Peak Bra and Cadent Laser Dot Leggings, infringements six Lulemon patents.
The apparel line could help New York-based Peloton rely less on its bikes and treadmills, after sales growth slowed https://www.reuters.com/business/peloton-plunges-loss-bike-price-cut-higher-costs-2021-11-04 because more people received COVID-19 vaccines and stayed home less.
Lululemon’s lawyer stated in a November 11 letter that Peloton, based in Vancouver, British Columbia, would sue Lulemon if it did not stop selling its apparel.
Peloton claimed that Lululemon and its products are easily distinguished, while Lulemon designs are far too obvious to merit patent protection.
Peloton stated that “on top of the many clear and evident differences in design,” Lululemon and Peloton’s logos and brands are distinctive and well-recognized. This makes confusion between products virtually impossible.
Peloton requests a court ruling that Lululemon has not violated its trade dress or patents.
“At Lululemon we are known for our product innovation and iconic design,” Lululemon said in a statement on Friday. “We will defend our proprietary rights, to protect the integrity of our brand, and to safeguard our intellectual property.”
Peloton shares rose $1.76 or 4.4% to $45.68 in late morning trading. Investors were concerned that the spread of a coronavirus variant could cause more people to stay at home and make it harder for them.
This is the case Peloton Interactive Inc Lululemon Athletica Canada Inc v. United States District Court, Southern District of New York. 21-10071.
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