Adam Brotman’s top reads include Howard Schultz and Phil Knight
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Adam Brotman is almost always carrying a book with him when he has a few minutes of free time.
CNBC Make It.
Brotman spent nearly a decade building Starbucks’s rewards program and digital platforms, including its mobile payment and mobile order features. Brotman, who hails from Seattle, was appointed co-CEO of J.Crew in 2018 and then served as president.
Brightloom is Brotman’s company. He and his staff are developing software that will allow small businesses to use digital ordering tools and personal marketing. This mission Brotman calls his “life’s work.” Starbucks licensed its mobile and loyalty program technology to Brightloom — the same technology Brotman helped develop during his tenure at the coffee giant — so its customers can use it for their own businesses.
Brotman claims that throughout his entire career, he has sought out guidance and inspiration through books in order to change his outlook and help guide his decisions. He adds, “But I almost exclusively only read non-fiction books in business,” Here’s a list of some his favourite books:
“The Antisocial Network”
By Ben Mezrich
Brotman loves Mezrich. Mezrich has written twenty books about the intersections of technology, finance, and risk-taking.
Antisocial Network is no exception. This gripping story relates the events of January 20, 211. GameStop short squeezeReddit user and private investor gathered to shut down the Wall Street hedge funds.
Brotman adds that “Mezrich books often address the theme of taking out the system, modern forms of David or Goliath,” Brotman said. “Antisocial Network is my favorite book. It’s educational and entertaining.
“The 7 Habits Of Highly Effective People”
By Stephen Covey
The 1989 classic leadership book is a favorite in America and is available on the shelves of many libraries. presidents CEOs.
Covey offers a step by step approach for improving your professional and personal lives. He includes tips about time management and positive thinking. Stephen and Sean Covey lost their father in 2012. His teachings were passed on to them by FranklinCovey and the global consultancy organization FranklinCovey.
Sean once sharedCNBC Make It’s his top leadership tip: Learn all about your job requirements and then find out how you can go above those duties. His advice was to first understand your organization’s expectations and then determine how your abilities, values, and beliefs align with them. Then look at your role and see where you can make the most of it.
Brotman said that he has carried Covey’s principles and practices with him all his life. He also added that his favourite lesson is to “first seek understanding, then be understood.”
‘Shoe Dog’
Phil Knight
Phil Knight, Nike’s co-founder and billionaire, explains how he made Nike a company worth more than $30 Billion in this memoir.
Brotman said, “This is the book that you should read if your goal is to inspire.” It is an incredible tale of vision and entrepreneurial resolve.
Knight founded Nike along with the University of Oregon. Bill Bowerman, track coach in 1963 was known as Blue Ribbon Sports. He would sell his shoes and travel to track meets in those first days.
Knight 2016 told CNBC’s Jim CramerEven though many doubted his success, he said building Nike was one of the best times he had ever had. “We were aware that we had the potential to fail but we didn’t know how,” he stated. We loved what we did and loved one another.
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