With crypto being adopted by hundreds of million people, financial services giant and the world’s largest card company Visa (NYSE:) adapts cryptocurrency. It’s releasing advisory and consulting services to help clients better understand cryptocurrency.
“Visa’s global network of consultants and product experts have deep expertise to help financial institutions evaluate the crypto opportunity, develop concrete strategies, and pilot new user experiences and innovations like crypto rewards programs and CBDC-integrated consumer wallets.”
Visa surveyed consumer interest in cryptocurrency and is now trying to encourage its adoption with crypto consulting.
The global adoption and growth of crypto is influenced by the involvement of financial institutions. Most financial decision-makers (94%) in the world are aware of crypto, according to Visa’s survey. One third of the surveyed respondents were involved with crypto at some point, while almost 40% are willing to change their primary bank to one that’s more crypto-friendly.
“We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap,”
Carl Rutstein, the Head of Visa Consulting & Analytics said.
To The Flipside
- Large corporations like Amazon (NASDAQ) are putting pressure on Visa because of its high fees.
- Mastercard (NYSE:), Visa’s major competitor, is increasing crypto offerings too.
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