Ariel Shapira is an Israeli serial entrepreneur who writes monthly columns about crypto tech.

Sometimes a project’s name tells you all you need to know about it, no matter how niche. Kryptomon for instance, a NFT-based game which sold in 24 hours. Based on the name of Kryptomon, you understand that there must be some cute monstrosities fighting each other, and it must also be blockchain-based. The message is concise, clear and direct.