Walmart gears up to enter the metaverse By BTC Peers
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Walmart prepares to Enter the MetaverseAccording to its most recent patent filings Walmart (NYSE:), may be planning on entering the metaverse. According to reports, the company filed seven trademarks in September as a signal of its desire to get into this industry.
One of the filings also revealed Walmart’s plans to debut its own digital currency and NFT collection.
CNBC reported Sunday that the multi-national retailer had filed new trademarks at the United States Patent and Trademark Office (USPTO) on December 30, according to CNBC. The move was not noticed by the public until CNBC’s report.
Three out of the seven patent applications were under the company’s existing advertising division “Walmart Connect.”
Walmart, in its application, revealed its intention to create and sell virtual goods, such as toys, electronics, appliances, home décor, and even apparel. A digital currency was also discussed and NFTs were available for purchase.
A separate application suggests that Walmart may be considering trademarking its brand name and logo in virtual reality and augment reality, with the likelihood of debuting “physical fitness training services” in the metaverse.
The latest discovery trails earlier moves that hinted at Walmart’s metaverse interest. For instance, the company posted a job listing for a “digital currency and crypto product lead” to drive its digital currency strategy back in August 2021.
It is not known if the listing has been deleted. LinkedIn searches for this position return no results.
Josh Gerben, an attorney for trademarks, said the following:
They’re super intense. There’s a lot of language in these, which shows that there’s a lot of planning going on behind the scenes about how they’re going to address cryptocurrency, how they’re going to address the metaverse and the virtual world that appears to be coming or that’s already here.
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